FB application “Sakupi sve Medvjede” (Collect the Bears)
Posted: November 13, 2011 Filed under: Interactive advertising | Tags: FB application, interactive game, social media 3 Comments »
Wrigley Airwaves launched a new FB application for hockey fans as part of their sponsorship for Ice Hockey Club Medveščak from Zagreb, Croatia.
The FB application “Sakupi sve Medvjede” (Collect the Bears) offers the fans of the hockey club an opportunity to collect the stickers with photos of their favourite hockey players and display them in a virtual photo album. When buying a pack of Airwaves gum the buyer receives an unique code which must be applied in the Facebook app to gain seven new virtual stickers. For already collected photos the application offers “For a trade” pile, a virtual marketplace for exchanging stickers with other users of this application. The first 100 players, who fill the album with all the stickers, receive a prize.
Wrigley connects Facebook online channel with offline sales-push activities to promote the brand awareness and attract new customers. The application gathers KHL Medveščak and Wrigley Airwaves fans, who proudly post and share their scores among their friends on internet.
Client: Wrigley Airwaves Croatia
Production: Renderspace d.o.o., Slovenia, 2011
Visit FB application on: www.facebook.com/wrigley.airwaves
This is nice way for product promotion, thanks for publishing… it is also interesting from another perspective. This application uses FB as medium for promotion. Do you perhaps know, does this kind of FB application need special advertisement agreement with FB in order not to violate FB copyright or terms of use? Tnx
Hej Miroslav, thank you for you comment.
Almost from the beginning, FB has been used for a various types of promotion: at first – self-promotion, later on – brand promotion and product promotion, etc. The application “Sakupi sve Medvjede” was designed and developed within the FB guidelines and on the FB platform. You don’t need special advertisement agreement with FB, as long as you follow and obey FB terms of use – which the app does.
Hope I gave you an answer you was searching for? Stay tuned
tnx… that’s it