Eat, play, be SMARTy

In the time of rapid technological development and dynamic lifestyle of modern parents, the consequences influencing the correct and proper growth and development of their children are almost inevitable. Children increasingly participate in the process of making family purchasing decisions, which contributes to the fact that marketers have identified them as the target group of the future. This awareness is mostly reflected on the overcrowded shelves in the shopping centres. We can notice a whole range of colourful, dazzling and playful product packaging adjusted and developed just for children. Unusual bottle shapes and kid’s adorable friendly characters on their labels invite children into the world of fun and games. Unfortunately, fun addition is in most cases just a sales promotion hook to sell unhealthy products.

Concept

The core idea of the SmartyPack bottle is in sustainability. After the product consumption, the bottle becomes a colourful educational toy in various children’s games. The additional play value actually extends the life of the SmartyPack bottle and influences the waste material reduction as well as energy saving. Therefore, the SmartyPack bottle is not just educational; it is also environmentally friendly. It expresses concern for preserving the clean natural environment.

The SmartyPack brand, although temporary at first, describes exactly what it is. The bottle covers important curriculum areas while stimulating the perceptual-motor development of young bodies and minds, creativity, problem-solving and team-working skills during their early childhood. After providing children with a healthy beverage, the bottle becomes a colourful building block in an ever expanding, yet simple construction game. Its symmetrical organic form all the way around creates stability and enables SmartyPack bottles to be linked together easily. It also encourages children to express themselves creatively in a never-ending array of architectural possibilities such as building forts, castles, skyscrapers, rockets or whatever they can imagine.

Favourite children’s game – PUZZLE assembly

Small balls are integrated into the bottom of the container. They make a sound every time the child shakes it. After the consumption, the bottle can be re-used in children’s music played as a simple instrument or as a hammer in the previous construction game.

The bottle caps can be re-used in a child’s game as a mould for making “cookies” in the sand.

The SmartyPack bottle is designed to tackle early mathematical development, too. It provides fun opportunities which give children a head start on counting and measuring, shapes and spatial awareness.

SmartyPack line extension: SmartyBanas (banana, pineapple), SmartyOzy (orange, peach, apricot and carrot), SmartyStraw (strawberry), SmartyViola (grapes), SmartyBerry (blueberry, raspberry), SmartyGreeny (apple), SmartyVilly (vanilla), SmartyCoco (coconut), SmartyCherry (cherry).

Special thanks

This project was made in collaboration with Damir Čizmok, a freelance architect and interior designer, who made these awesome renders. Fill free to check out his latest work.